Joy on repeat
CUPS and CUBES is all about the good mood in between. A café brand with a big heart and a playful spirit that turns every coffee break into a little highlight worth sharing.
CUPS & CUBES
Brand Strategy
Naming & Verbal Identity
Brand Identity
Brand Applications
Spatial Experience
Info
The visual identity of CUPS & CUBES combines expressive typography, hand-drawn illustrations and striking colors into a playful yet consistent design system. We developed a distinctive brand language that extends from product naming and packaging to merchandise, menus and communication. The creative direction of the store brings this identity into physical space, connecting every touchpoint into one cohesive experience. The result is a brand that celebrates contrasts, embraces the unexpected and brings product, personality and place together.
